Avery Dennison announced a new partnership with West Coast Customs (WCC), through which all graphics or car wraps created during the 2013 season of “West Coast Customs”, the new Fox Sports television series, will feature top-of-the-line Avery Dennison vehicle wrap films and overlaminates. 

“Our customizers are looking forward to getting creative with Avery Dennison® Supreme Wrapping Films and digitally-printable films for each show’s project,” said WCC president Amy Boylan. “We’re impressed with all of the options available in the Supreme Wrapping Film product line, especially the wide range of colors. Our viewers are looking for new options they can use to customize their vehicles or motorcycles, and Avery Dennison wrap films certainly offer many dynamic options.”

“Color change and vehicle wraps are growing in popularity, and our partnership with West Coast Customs is a great opportunity to reach out to customizers, restylers and consumers,” said Meghan Lagoni, marketing manager, Avery Dennison Graphics Solutions. “This year, millions of viewers will see how vinyl film can be used to transform and personalize a vehicle. We can’t wait to see what the West Coast Customs team will create with Avery Dennison wrap films.”

WCC, started in 1993 by Ryan Friedlinghaus as a custom vehicle styling company, has grown into a well-known lifestyle brand. In each episode, viewers get an exclusive look into the world of the famed car customizing business with Ryan Friedlinghaus and his team transforming ordinary vehicles into one-of-a-kind rides.

West Coast Customs began airing on June 9 on Sunday nights at 5 p.m. (EST) on Fox Sports. Avery Dennison® digital products, including MPI 2611 Wall Film, were used to create new graphics for the set’s floor and walls.

Avery Dennison® MPI 1005 Supercast Easy Apply RS™ is a digitally printable film that is valued by graphics and car wrap installers because it is repositionable and slideable, making application easy. Colors pop on Avery Dennison’s digital films to create dynamic personalized designs for car wraps.

Avery Dennison® Supreme Wrapping Films are popular with car enthusiasts for color change wraps and accents. Available in 51 colors including carbon fiber, gloss and matte finishes and brushed metallic colors, Supreme Wrapping Films can be mixed and matched to create full or partial wraps with a finish similar to paint for cars, trucks or motorcycles. Avery Dennison® Conform Chrome Accent Film is ideal for unique features such as side-view mirrors, striping and door handles.

For more information on Avery Dennison Graphics Solutions products, training and certification, printers can visit graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.

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